Pic from Canadian Society of Cinematographers
C21 Media 10/17/05
AXN European push reaches Italy
MIPCOM NEWS: AXN, the international adrenalin-driven cabsat channel from Sony Pictures Television International (SPTI), is to launch in Italy.
Set to debut as a 24-hour basic channel on the Sky Italia pay-TV platform on October 29, AXN will feature both acquired and local programming for Sky's 3.3 million-plus Italian subscribers, it was announced today.
AXN's mix of top-rated US series (The Shield), blockbuster Hollywood movies, adventure-reality shows, lifestyle and sports, is beamed to almost 100 million households in more than 50 countries throughout Asia, Latin America, Europe and the Middle East.
For the first time, Italians will be able to watch the sci-fi fantasy Mutant X and hip sports entertainment programme AXN Shakedown, an exclusive behind-the-scenes look at the World Rally Championship.
Italy is an important territory gain for AXN as it expands across Europe. It already covers 12 countries including Spain, Portugal, Germany, Austria, Switzerland, Poland, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria.
Gün Akyuz
© C21 Media
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